Client
Hydrogen / Glasgow Caledonian University
Mission
Digital marketing agency, Hydrogen, provided a design brief that required myself and a group of 3 other designers to collaborate on a new Boutique cinema brand and create 4 weeks worth of marketing material to launch the new brand on instagram.
Research
Branding
Week 1
Instagram Polls
This instagram poll was used to gain a better understanding of who our audience was and what their interests were. This also helped to create a buzz for the opening of the cinema, as the final instagram story features a countdown till opening day.
Week 2
Instagram Story
In week 2, instagram stories were used to promote the possibility that customers could find a gift card at the bottom of their popcorn box. We also use this time to promote the cinemas seating, and upcoming 'gold seating' which leads onto week 3's release of benefits for gold customers.
Week 3
Teaser Story
A teaser video for instagram was created to encourage customers to find out more about the benefits of the gold card.
Instagram Poll
An Instagram poll was created to ask customers wether they were interested in the new gold card.
Week 4
Instagram Stories
In week 4, instagram stories were used to promote Star Wars week. This was done by allowing users to choose their favourite Star Wars movie via instagram polls
